Lakeshore often receives calls and emails asking about the best ways to give in support of Lakeshore PBS and Lakeshore Public Radio. The end of the year is when Lakeshore receives the most donations, so I wanted to share with you a few of the most popular ways our donors make their gifts. In some cases, there are tax or financial benefits to the donor.
Besides making a straight financial donation, many of our donors give from their IRA RMD or required minimum distribution. Because IRS rules mandate that individuals age 70-1/2 and older take an RMD from their IRA each year, an individual can make a charitable contribution from the IRA to satisfy the RMD amount without reporting additional income.
Lakeshore Public Media also receives gifts of appreciated stock. When you choose a stock or fund that has appreciated, the full value goes to Lakeshore. That full value is a charitable tax. deduction for you. The original cost of the appreciated stock is a fraction of the current value, so your original investment cost is substantially less than today’s appreciated value. This is just one way you can make a smaller gift go much further!
Younger donors and those who do not own stock can always make a one-time year-end gift to Lakeshore in the amount of their choice. Many companies in the region offer a matching gift program for their employees. To find out if your employer does, just ask your supervisor or stop by your human resources office and ask if there is a matching gift program. To make your gift, you’ll typically need to complete a paper or online form for your employer. Once you determine the amount of your contribution, your employer will match it. That’s it. They take care of the rest.
Your gift of financial support, in ANY amount, is ALWAYS greatly appreciated. We know that you give because you care and value the great programming we provide to you and our community. Thank you for being there for Lakeshore PBS and Lakeshore Public Radio this year. We look forward to more great experiences in 2019.
James A. Muhammad
President & CEO