Veterans Get to Market Their Military Status In Agriculture Growing Program

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By: Brandon Smith, Indiana Public Broadcasting

November 10, 2016

INDIANAPOLIS – The Indiana Department of Agriculture is growing a program that helps veterans who work in agriculture market their military status in their products.

The growing program allows Hoosier producers who served in the military to use an exclusive label reading “Homegrown by Heroes” to market their products.

Department of Agriculture director Ted McKinney says Homegrown by Heroes is aimed at helping existing businesses as well as encouraging veteran entrepreneurs start up.

Navy veteran Jim Catron and his wife Holly own Hallelujah Acres Farm. He says using Homegrown by Heroes has allowed his business to add distribution channels and products.

Catron says he hopes more veterans view the program as a way to get into the agricultural sector, which he says has been therapeutic.


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