Business and Economics

State Tourism Group Changes Name, Selects New Executive Director

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June 6, 2014 —

INDIANAPOLIS- Indiana’s tourism trade group has undergone some changes – including a new name, executive director and plan for bringing more tourism business to the state.

What was known as the Association of Indiana Convention and Visitors Bureaus is now the Indiana Tourism Association. The group plans to grow its membership by adding attractions, hotel management companies, tour operators, small business owners, vendors and others to its roster. The association membership already includes convention and visitors bureaus.

“We changed the name for two reasons,” said Carrie Lambert, executive director of the Indiana Tourism Association. “First, many of the destination management organizations in the state have changed their names and dropped the ‘convention and visitors bureau’ terminology to become more consumer-friendly – think Visit Indy, Visit French Lick/West Baden and Visit South Bend/Mishawaka. Second, our group is the private-sector representative in the tourism industry, so we’ve changed our name to reflect our membership.”

ITA advocates for tourism investment, since much of the funding has been reduced in recent years. The group also focuses on economic development in Indiana and educates communities and leaders of the impact tourism has on professional development, community and government relations. Through its programs the ITA wants to enhance the tourism industry and quality of life for the community.

“Tourism is big business in Indiana, and tourism entities are key partners in communities throughout the state,” Lambert said.  “Everything they do to help develop destinations for visitors is good for residents. One of member mottos certainly rings true, ‘Great places to live are great places to visit.’”


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