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James A. Muhammad

President and CEO

James A. Muhammad
President and CEO

James Muhammad became President and CEO of Lakeshore Public Media on May 20, 2013. Muhammad previously served as Director of Radio Services of WVPB, an NPR station. During his tenure at WVPB, he oversaw many major productions such as NPR’s Mountain Stage, the national jazz holiday special Joy to the World, the Peabody Award-winning documentary The Great Textbook War and others. Mountain Stage and Joy to the World have both had some national distribution on public television. Under Muhammad’s leadership, West Virginia Public Broadcasting won its first Gabriel Award, Peabody Award, Alfred I. duPont Silver Baton and National Edward R. Murrow Award.

James also spearheaded major outreach projects in West Virginia for the West Virginia Senate Select Committee on Child Poverty with PBS Frontline’s Jezza Neumann, PBS and PRI’s Tavis Smiley and PRI’s Dr. Cornel West. He also served on several boards including Public Radio Program Directors Association, Eastern Region Public Media and National Public Radio’s Committee on Signal Expansion.

Muhammad is a regular consultant in public broadcasting. He has done consulting work for such outstanding organizations and projects as The Tavis Smiley Show, The Motley Fool Radio Show, Prime Time Radio, On Being with Krista Tippett, Ask Me Another, TED Radio Hour, Corporation for Public Broadcasting, NPR and WNYC.

James began his broadcasting career as an intern at Alabama Public Radio at the University of Alabama. He served as a reporter, producer, classical host and operations manager. He also worked as a production assistant and narrator for The Center for Public Television on campus. He continued his career in broadcasting at WCBU at Bradley University as its program director.

Muhammad received his Bachelor of Arts degree in Mass Communications from Stillman College in Tuscaloosa, Alabama.