Cinema

Purdue balks at use of its brand in panned film

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WEST LAFAYETTE, Ind. (AP) — Purdue University lawyers are looking into a new movie that makes frequent references to the school even though the university refused to grant permission to use official trademarks and logos.

“Let’s Be Cops” follows the exploits of a former Purdue quarterback and his best friend as they pick up women, chase naked intruders and take on Russian crime lords.

The Journal & Courier reports 20th Century Fox asked the school for permission to use its official trademarks and logos in May 2013. Purdue officials reviewed the script and denied the request.

“Let’s Be Cops” uses off-brand Purdue lettering and never mentions the full name “Purdue University.”

Purdue officials say the film shouldn’t mention the school at all and have referred the matter to the school’s attorneys.

 

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