Business and Economics

Lakeshore Public Media Names James Muhammad President And CEO

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James Muhammad, the Peabody Award-winning Director of Radio Services for West Virginia Public Broadcasting, will become President and CEO of Lakeshore Public Media, the umbrella organization for Lakeshore Public Television and 89.1 FM, The Lakeshore, Board of Directors Chair Dr. Bonita Neff announced today.

“James is a well-rounded leader with experience in public media, programming and community outreach,” Neff said. “For more than a decade, he built a team that worked collaboratively on radio and television projects, and engaged the community and its leaders. That’s why our board unanimously chose him.”

“I’m excited to join Lakeshore, especially as the television station celebrates 25 years of community service,” Muhammad said. “This is a great opportunity to work with a public media organization and its unique operation as a joint licensee in the Chicago media market. I’m also thrilled to work with Lakeshore’s great staff and committed partners.”

Muhammad, whose career in public broadcasting spans nearly two decades, has been with West Virginia Public Broadcasting since 2001, when he became Director of Radio Services of NPR station, WVPB. During his tenure, he oversaw many major productions such as NPR’s nationally distributed Mountain Stage, the national jazz holiday special Joy to the World, the Peabody Award-winning documentary The Great Textbook War and others.  Under Muhammad’s leadership, West Virginia Public Broadcasting won its first Gabriel Award, Peabody Award, Alfred I. duPont Silver Baton and National Edward R. Murrow Award.

Currently, James is spearheading major outreach projects in West Virginia for the West Virginia Senate Select Committee on Child Poverty with PBS Frontline’s Jezza Neumann, PBS and PRI’s Tavis Smiley and PRI’s Dr. Cornel West.  He also serves on several boards including Public Radio Program Directors Association, Eastern Region Public Media and National Public Radio’s Committee on Signal Expansion.

Muhammad received his Bachelor of Arts degree in Mass Communications from Stillman College in Tuscaloosa, Alabama. He began his broadcasting career as an intern at Alabama Public Radio at the University of Alabama, and also worked as Program Director at WCBU at Bradley University.

Muhammad will join Lakeshore officially on May 20. Supporters and community members wanting to meet this award-winning director will have a chance at an earlier date—the station’s 25th Anniversary Celebration on May 16.

“We encourage our community members to come out and welcome our newest team member,” said Neff. The 25th Anniversary Celebration not only offers attendees an exclusive opportunity to meet James Muhammad, but to also reminisce about the station’s history and accomplishments as well as preview the station’s new initiatives that Muhammad will lead.

Over the past 25 years, Lakeshore has progressed from a one-person show, at times, to today’s expanded services such as a full-time newscast with Lakeshore News Tonight, 300 hours of locally produced programming, support from more than 7,000 members, as well as a joint license with NPR affiliate station 89.1 FM, The Lakeshore.

For tickets and sponsorship information to the 25th Anniversary Celebration, contact Brandi Anstine at 219-756-5656, ext. 317. A donation of $75 is requested.

Lakeshore Public Media provides quality local and original programming that educates enlightens and informs. Lakeshore Public Television, which celebrates 25 years of service, chooses the best of PBS—broadcasting to 3.5 million homes throughout Northwest Indiana, Chicago and its surrounding suburbs. As the Voice of Northwest Indiana, 89.1 FM, The Lakeshore provides local and NPR programming—reaching more than 500,000 listeners throughout Northwest Indiana. For local news, weather, sports, and public affairs, get connected at 


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