Ind. agency reaches Pacers’ court sponsorship deal
October 14, 2013 (AP) – Indiana’s business recruitment agency will have its slogan painted on the home court of the Indiana Pacers as part of a new advertising deal.
The Indiana Economic Development Corp. has signed a deal with the Pacers for sponsoring the basketball court inside Bankers Life Fieldhouse. Instead of the agency’s name being put on the court, its marketing slogan “A State that Works” will appear in front of the home and visiting team benches.
Pacers vice president Todd Taylor tells the Indianapolis Business Journal that the team hopes to help attract more potential sponsors to the state.
The Pacers and IEDC officials declined to release the agreement’s financial details.