Press Releases

Lakeshore PBS Shares Viewers ‘Traditions’ this Holiday Season

Merrillville, IN – From decorating the tree to spreading Christmas cheer, region viewers shared their traditions in a Lakeshore PBS holiday program to air tonight.

 

Lakeshore PBS, Northwest Indiana’s local public television station, asked viewers to submit short videos about their holiday traditions. Lakeshore PBS gathered the submissions and created a local half-hour program, Traditions: Spirit of the Holidays.

 

“People of all ages are making videos now,” said Loren Ellis, TV Operations Manager for Lakeshore PBS. “We wanted to see what unique things families, friends or coworkers do to celebrate the season every year.”

 

Traditions: Spirit of the Holidays will premiere on Wednesday, December 19 at 10:30pm.   Additional broadcasts will air on December 21 at 6:30pm, December 23 at 6pm and 8pm, December 24 at  7pm, and December 25 at noon, 6:30pm and 8pm.

 

This effort continues Lakeshore PBS’ recent work engaging the community on-air.  James A. Muhammad, President and CEO of Lakeshore Public Media, welcomed the opportunity to bring viewers stories to the Chicagoland airwaves.  “We asked viewers to share their family traditions and see what they do to celebrate the holidays.”   Muhammad reflected that this community-focused effort is aligned to Lakeshore’s mission to “share stories from the region while recognizing the diversity of our audience.”

 

For two years in a row, Lakeshore PBS has won the Indiana Broadcasters Association‘s Cardinal Award for Community Engagement.  In 2016 and 2017, the station held a town hall in three locations that focused on race, justice, community and policing.  In September 2017, Lakeshore PBS partnered with the Legacy Foundation to produce a televised program and supporting online elements for On the Table, which brought together community members to have a meal and conversation. Both initiatives were opportunities to have a dialogue about important community issues with the intention of sparking new connections and ideas for change.

 

Ellis sees this as a fun way to spread the holiday cheer across all of our communities.  “This is the season to spread good will,” said Ellis.  “It’s also a great way to bring our viewers even closer into the Lakeshore PBS fold.  We would love to do this again next year.”