Money Sense

Big Ideas for Small Businesses

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Small businesses make up more than 90% of the businesses in the United States, meaning they have a large impact on our economy. Have you ever thought about starting your own small business, or are you already running one? Anthony Contrucci interviews Lorri Feldt, Regional Director of the Northwest Indiana Small Business Development Center, and Barry Krause, Founder and CEO of Suite Partners, to learn the in’s and out’s of small business on this episode of Money Sense.

 

Lorri Feldt

NWI Small Business Development Center, Regional Director

Lorri Feldt is Regional Director of the Northwest Indiana Small Business Development Center. She provides business counseling to small business owners and start-up entrepreneurs in the Northwest ISBDC’s seven-county area. Her responsibilities include managing a staff of advisors who assist clients in business planning and execution, planning and promoting conferences and workshops that benefit small and start-up businesses and working with Chambers of Commerce and economic development organizations to encourage economic growth in our area communities.

Prior to joining the ISBDC, Lorri served as Senior Manager, Sales & Channel Marketing at Whirlpool Corporation. Her other roles at Whirlpool were in marketing management, data base marketing, project management and consumer service. She also previously held positions at Family Ties Magazine, and GE. She has served as an instructor at Purdue University North Central and Indiana University South Bend, where she taught Intro to Business, Principles of Marketing, and Retail Strategy.

Lorri serves on the board of One Region as well as the advisory board for the Purdue University Calumet College of Business.

She earned a bachelor’s degree from Grinnell College and an MBA from Northwestern University. Lorri lives in the La Porte area with husband Rob and their three children.

 

Barry Krause

Suite Partners, Founder and CEO

Krause is Founder and CEO of Suite Partners, originator of the LiveLab Network. These live and streaming experiential brand content studios quickly garnered the CES International Innovation Award, SXSW Digital Innovation Award and two Emmy nominations for work on Kenmore, Craftsman and Nike.

Prior to discovering the new LiveLab medium for agencies and brands, Krause led a distinguished group of agencies on a distinguished group of brands. Krause was Chairman, CEO of Publicis New York (which he helped build in to a top 10 NY agency). He was President of JWT and Hal Riney & Partners Chicago. This followed 14 years at Leo Burnett where Barry led then largest account, McDonald’s, through the infamous “Burger Wars.”

As architect of the Jared campaign for Subway, Barry’s success in brand building is detailed in Chip Heath’s bestseller, Made To Stick. Krause was also a key strategist on Progressive’s makeover from obscurity to the #3 auto insurer. He was named an “Agency Innovator” by Advertising Age.

Krause recently lectured at the University of Chicago’s Booth School of Business and DePaul University on “Brand Building in the Digital Age”. He also appeared on a special edition of CNN’s “Crossfire” debating the unequaled reach of television vs. a pure guerrilla strategy.

Earlier on, Crain’s honored Barry as one of “40 Under 40 Execs to Watch.” He studied Management of the Creative Enterprise at Harvard and earned a B.S. in Marketing from Bradley.

 

 

Bruce MacLean

Valparaiso University, Director of Graduate Programs in Management

By knowing how businesses test, develop and promote new talent, Bruce MacLean helps his students fine-tune the skills that will separate them from others and prepare them for the managerial challenges that will determine their success. He brings to Valpo 35 years of executive management experience with large multi-national corporations, medium-sized domestic corporations, and a start-up educational technology firm. His positions include Vice President, Finance; Corporate Financial Officer; Director, Finance & Planning Overseas Operations; Corporate Strategic Planning Manager; Corporate Manufacturing Manager; Market Research Analyst; and Entrepreneur.

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