Ad Men May 7th, 2013
We are talking about changing marketing strategy, JC Penny, undergoing another shift in their strategy apologizes for the change to JCP. Will an apologize work for bringing back disgruntled customers? Who else is disgruntled? Mountain Dew newest campaign commercials the “Goat Series” is pushing “edgy” to far in consumer’s opinion. Natalie Zmuda, Reporter and Editor at Advertising Age, tells us why these ads go to far.
In studio guest Dr. Bob Kaufmann, of regionally based Kaufmann Chiropractic, talks to us about their marketing strategy, successes and roadblocks they have had. Dr. Kaufmann also covers where he advertises, why he is popular on Twitter and how this eastern medicine has gained popularity in the last decade.