Ad Men May 28th, 2013
Is your favorite company on the dooms day list? Ad week talks dead pool for brands including JCP and even Martha Stewart Living! Making a strong comeback on their successful “ship my pants” campaign, Kmart puts out tongue and cheek ad about “big gas savings”. Trying to save themselves JCP offers thanks to returning customers in light of the recent changes in their stores, too little too late?
Playboy toes the line in their newest campaign for cologne by advertising the same product from both a male and female perspective. Expert Dr. Linda Tuncay Zayer, VP Communications at Loyola University Chicago, talks to us about being beyond the stereotype for men specifically about fathers. She covers Destination Xl, Huggies disastrous ad about fathers not knowing anything about how to take care of their children and more.