Ad Men May 14th, 2013
This week on the Ad Men we are talking about Brand Anatomy, the Latest Body of Work. Aid to Children and Adolescents at Risk Foundation (ANAR) in Spain use new technology called “lenticular” to show a Spanish ad using different angles to show different pictures/messages. The ad is intended to show children different message to call for help in a domestic abuse situation.
Coca-Cola is also taking a look at children under 12 and stopping the advertising directed at them in their global pledge to help combat childhood obesity. New York City also takes a step in this direction by attempting to ban large soft drinks from being sold. Talking about obesity controversial statements made by the CEO of Abercrombie & Fitch make headlines, as he flat out doesn’t want “uncool” people to wear his brand.
Destination XL has a different take, specializing in full figured men’s apparel and takes a crack at getting you in the store with a hilarious new ad making fun of companies that only offer minimal choices for the larger gentlemen.